How to Grow Your Keyword List through Keyword Far...
Growing and refining your keywords is a recurring task in paid per click advertising. In this article, I am going to explore an often-underexploited approach that I call Keyword Farming. It uses a brief Google AdWords campaign to help expand your keyword list for you by allowing you to leverage the User Search Query Report within AdWords to find the specific phrases people are actually using to search for products or services.
Keyword Farming Basics
An advertiser doesn’t have to spend a large budget or to run the campaign for a long time to gather keyword information. The Keyword Farming approach is to run a cost-limited campaign using generic root terms with the goal of collecting search query information. Then use the actual search queries to expand the keyword list. The search queries also provide a way to help you build out a negative keyword list by discovering non-relevant phrases.
As you grow your keyword list, you can replant expanded keywords into mainstream campaigns. Let’s walk through the steps in more detail.
Growing and refining your keywords is a recurring task in paid per click advertising. In this article, I am going to explore an often-underexploited approach that I call Keyword Farming. It uses a brief Google AdWords campaign to help expand your keyword list for you by allowing you to leverage the User Search Query Report within AdWords to find the specific phrases people are actually using to search for products or services.
Keyword Farming Basics
An advertiser doesn’t have to spend a large budget or to run the campaign for a long time to gather keyword information. The Keyword Farming approach is to run a cost-limited campaign using generic root terms with the goal of collecting search query information. Then use the actual search queries to expand the keyword list. The search queries also provide a way to help you build out a negative keyword list by discovering non-relevant phrases.
As you grow your keyword list, you can replant expanded keywords into mainstream campaigns. Let’s walk through the steps in more detail.