Plant the Garden
The first step in Keyword Farming is to set up a new AdWords campaign and seed it with root phrases. I prefer to start with short relevant phrases in Phrase Match. Keep the bids very low, but high enough for first page position. The goal here is to get impressions, but not necessarily clicks. The first page bid keeps impression counts high enough to gather good keyword data more quickly.
Be sure to use PPC best practices in setting up the campaign, so make sure you have good campaign setup, ad copy, landing page, etc. — just like a “real” campaign. Keep the budget fairly low to save cash. Remember, the goal in this campaign is keyword impression data and the corresponding search queries that generated the impressions.
Let it Grow
Once you’ve set up the campaign, activate it and let it run until you’ve generated at least 1,000 impressions. Be sure to perform periodic “weed control” as you go. Note that the User Search Query Report requires 24 hours or more before the data is available.
The first step in Keyword Farming is to set up a new AdWords campaign and seed it with root phrases. I prefer to start with short relevant phrases in Phrase Match. Keep the bids very low, but high enough for first page position. The goal here is to get impressions, but not necessarily clicks. The first page bid keeps impression counts high enough to gather good keyword data more quickly.
Be sure to use PPC best practices in setting up the campaign, so make sure you have good campaign setup, ad copy, landing page, etc. — just like a “real” campaign. Keep the budget fairly low to save cash. Remember, the goal in this campaign is keyword impression data and the corresponding search queries that generated the impressions.
Let it Grow
Once you’ve set up the campaign, activate it and let it run until you’ve generated at least 1,000 impressions. Be sure to perform periodic “weed control” as you go. Note that the User Search Query Report requires 24 hours or more before the data is available.