Weed Control
The basic weed control in keyword farming is to look for off-topic terms in the User Search Query Report. If you see them, then add them (or a subphrase) to the negative keyword list for the farming campaign (and other campaigns as appropriate). As with gardening, early intervention on weeds will limit their damage. In this case, pruning out mismatched terms by adding negative terms will prevent wasting impressions, clicks, and dollars on inappropriate terms.
Harvest Time
After collecting 1,000 impressions or so, the User Search Query Report should indicate a number of more popular search phrases. You can then extract a list of these search queries and export them. If the data is collected very quickly, you might reach your impression goal in just a day or two. If so, you can pause the Keyword Farming campaign and then wait a couple of days until all of the User Search Query Report data is available.
Replanting
Take the list of harvested phrases and seed them back into to new/existing campaigns in your PPC account. You might also consider also targeting some of these phrases for organic SEO. Why use Keyword Farming Instead of the Keyword Report from Google Analytics? Google Analytics shows which search terms that are driving clicks to your site, but does not indicate phrases that are not generating clicks.
The basic weed control in keyword farming is to look for off-topic terms in the User Search Query Report. If you see them, then add them (or a subphrase) to the negative keyword list for the farming campaign (and other campaigns as appropriate). As with gardening, early intervention on weeds will limit their damage. In this case, pruning out mismatched terms by adding negative terms will prevent wasting impressions, clicks, and dollars on inappropriate terms.
Harvest Time
After collecting 1,000 impressions or so, the User Search Query Report should indicate a number of more popular search phrases. You can then extract a list of these search queries and export them. If the data is collected very quickly, you might reach your impression goal in just a day or two. If so, you can pause the Keyword Farming campaign and then wait a couple of days until all of the User Search Query Report data is available.
Replanting
Take the list of harvested phrases and seed them back into to new/existing campaigns in your PPC account. You might also consider also targeting some of these phrases for organic SEO. Why use Keyword Farming Instead of the Keyword Report from Google Analytics? Google Analytics shows which search terms that are driving clicks to your site, but does not indicate phrases that are not generating clicks.